With all the “free” options available, is paying a professional really worth it?

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The truth of the matter is that purpose determines price.  A simple informational blog is very inexpensive, and there are many website builders such as Wix, SquareSpace, Shopify, etc. that provide free or very economical themes. However, complex multi-page websites with advanced features such as: online reservations/ordering, processing transactions online, etc. typically bring an elevated level of cost and expertise.

Regardless of your site structure, you can either built it yourself or you can pay a professional. And as you can imagine, the pros and cons to either option are plentiful.

A website is simply a tool on a business owners tool belt. It is supposed to help a business owner accomplish a goal.

Whether those goals revolve around bringing awareness to the brand, or increasing revenue for the business, a website must be highly functional and serve the owner’s needs.

Business needs often change over time, but laying the proper website groundwork down in the beginning can eliminate the need to start over from scratch in the future.

Building a website yourself is extremely feasible, but it is time consuming. Services like GoDaddy, BlueHost, Wix, Squarespace, etc. provide very easy to use themes and templates that lay out the basic framework for a fully functional website. They require very little to no coding ability, and are generally quite inexpensive.

Regardless though, nearly every website requires a logo, content, imagery, contact form creation, color scheme settings, etc. While often times this is not difficult, it can be very time consuming, and having knowledge of “readability,” “headline effectiveness,” “search engine optimization,” etc. can help save a tremendous amount of time in the long run so as not to re-do work.

By contrast having a professionally built website is financially more expensive, but is far less expensive with your time. Having the technical expertise and time to test and tweak, a great professional website developer is a powerful business ally.

Asking the right questions in the beginning and building a long-term growth plan for the website are both extremely vital when creating a successful website:

Build for today with a mind towards the future.

Does your business need a website? Are you interested in professional website development? Take the CORE Business Analytics Website Development Survey!

Elements of a Professional Website

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The above chart provides a concise breakdown of the pros and cons to DIY vs Professional Website Development. The costs and benefits of various website structures is vital to know before getting started on any website build. 

Interested in learning more about our custom website services?  Would you like to take a look at an even more advanced website cost breakdown tool? Click the following link to build out your complete website structure with features, and calculate a very accurate estimate of the true costs of building a website.

CORE is helping business owners work more ON their business, so they can work less IN their business. 

Contact CORE and recapture the personal freedoms your business is holding hostage.